A 30-minute call and a written plan, built around your idea. So you decide with structure, not just hope.
Five quick questions. No email address, no fake score, just a useful indication of where your thinking is strong and where it still needs work.
Two things. The conversation, and the document that comes from it.
Live, video or phone, just you and the founder. You bring your idea, your doubts, the half-formed thinking. You get honest answers and the structure to turn them into a plan.
A document built around what you discussed: what's strong, what's risky, what to charge, who would buy it, what setup it needs, and the order to do it in. Yours to keep and revisit.
Six sections are in every plan. Three more are added only where your situation calls for them.
Is the business actually viable? Demand, competition, realistic ceiling.
What to charge, why, and what that means for your hours and income.
Everything that needs doing before you can legally and credibly trade, in order.
The specific route to your first paying customers for your trade, not generic advice to “get on social media”.
How one-off jobs turn into work that comes back on its own: rebooking, renewals or referrals.
Whether to commit, hold off, pivot, or build something different.
A clear picture of your customer, where they are, and what they want.
What to focus on, what to ignore, and what success looks like by day 30.
Things specific to your situation that could trip you up, addressed before they do.
Every MSEP is written around the person buying it. These are the core sections that shape the decision: click through to see what each one is trying to answer.
Where relevant, your plan can also include who you'd serve, your first 30 days, and risks & watch-outs.
The first job is to separate a promising idea from an assumption. This section looks at whether the business has enough substance to justify the next step.
Every My Self-Employment Plan is built around the person, their idea and the route that makes the most commercial sense. Explore four plans based on real client scenarios.
See how an employed nail technician could move toward a home studio, create a premium treatment menu and build a diary of loyal rebooking clients.
See how an employed personal trainer could move beyond session-only income using 1:1 coaching, small groups and online support.
See how a dog groomer could compare home, mobile and premises-based models, set commercially viable prices and build recurring appointments.
See how a qualified tradesperson could calculate the transition from employment, identify profitable specialist work and build toward direct customers.
Your idea will be different. Your plan will be too.
Get My Self-Employment Plan · £95 →A free calculator that compares your current take-home with what your price, capacity and costs would need to produce — using real UK Income Tax and National Insurance rates.
Put in your salary, proposed price, working capacity and costs. In about three minutes you'll see the revenue your business would need to replace your income — using 2026/27 tax and National Insurance rates for sole traders.
An honest match check. This isn't right for everyone, and that's fine.
This plan is for people still deciding whether to start. Once you're trading, the job changes: tighter systems, a more credible brand and a proper way to grow. That's exactly what StartSorted does.
Five steps. Payment first, then a short questionnaire so the 30-minute call can focus on the useful stuff.
Secure checkout. One payment, no subscription.
After payment you're taken to /start to give the background, numbers and questions that will make the call more useful.
Once the questionnaire is done, pick a time that works. Most slots are within 3–5 days.
Your idea, your questions and the assumptions worth testing, without spending half the call collecting basic information.
A bespoke PDF, built around what we discussed and what you told us before the call.
People come to My Self-Employment Plan (MSEP) at different points. Open each example to see what changed between the starting point and the decision.
No clear sense of what setting up the salon involved.
The setup was broken down into the decisions and practical work that had to happen before committing.
A mapped-out route they could use to decide whether to move forward properly.
A launch price that felt fair, but hadn't been properly pressure-tested.
The pricing and earning potential were worked through rather than taken at face value.
The idea looked roughly 3× more lucrative than he'd assumed, giving him more confidence to commit.
A working side hustle, but an unanswered question about whether it could support full-time self-employment.
Pricing, packages and recurring revenue were put into a structure that could be checked against the target.
The maths worked before she handed in her notice.
Every call and every plan is researched, written and delivered personally by Nathan, founder of StartSorted, from a background in sales and commercial management. Not a junior, not an outsourced team. If you buy the plan, you're paying for focused research and commercial thinking applied specifically to your situation, beginning with the 30-minute call and continuing through the analysis, calculations and writing that follow.
He has helped owners build almost 100 businesses that remain active across the UK. He's seen the ones that didn't work, and why: promising ideas undone by unclear numbers and weak setups.
"My approach is practical rather than motivational. I look at the numbers, the market, the setup required. I identify the gaps that could make an idea harder to sustain than it first appears… and the gaps which make someone's idea far more lucrative than they first thought.
You will not simply be told to 'go for it.' You will receive an honest view of what looks viable, what needs changing and what your next move should be."
Everything else, in one place.
A £95 plan won't make the decision for you. But it will give you the structure to make it properly, and the honest second opinion most people never get before they commit.